My Honest W3ll People Review for Super Affordable Clean Makeup

W3ll People Review

You may be wondering, who is the brand that spells their name with a number instead of a letter? I thought the same thing when I first discovered W3ll People. But they’re so much more than that! They’re one of my favorite budget clean beauty brands that you can easily get in person! But what makes them so great?

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What is W3ll People?

W3ll People is an eco-luxe brand of makeup that’s designed to be clean, safe, and very effective. I know that one of the biggest problems people have with clean beauty is that the products aren’t as effective as their toxic counterparts. And I hear you!

Switching to clean beauty can take a bit of trial and error, but that’s where experts like me come in. I’ve done all the hard research and testing for you, and W3ll People gets my seal of approval. I love several of their products for the simplicity and effectiveness. Not to mention I don’t have to order them online if I’m in a pinch!

W3ll People was founded by a makeup artist, a dermatologist, and an eco-conscious entrepreneur. That’s like the holy trinity of a good clean beauty brand! It totally explains why they have such clean products in places you wouldn’t expect to see any good products at all.  

Where to Buy W3ll People

I love to recommend W3ll People to clean beauty beginners, because they can easily buy their products in-person at the store to prevent any online searches. Diving into clean beauty online can get pretty overwhelming, and it’s crucial that you don’t get burned out during those initial stages of switching out products.

With that said, you can almost always find a full display of W3ll People products at Target and Ulta. Google told me that I could also find them at Walgreens, but I tore their website apart and found nothing. Maybe it depends on your location?

Regardless, if you’re anywhere in suburban America, there’s a good chance that you live close to a Target or Ulta. And that means that you have the chance to check out some clean beauty products in person! This can be great for those who are new and don’t want to run the risk of buying online.

Call me crazy, but I always prefer to shop in person for something new. Even in this day and age. But if you love to shop online, they’ve got a great array of W3ll People products on The Detox Market! That’s who I’m linking to in the post for your convenience. 

The Detox Market is a place for tried-and-true clean beauty products to be shown to the masses. Less than 2% of the products submitted to The Detox Market actually make it on virtual shelves! This is a level of trust that I don’t take lightly. You can read more about how The Detox Market works for more details.

What Are the Best W3ll People Makeup Products?

I’ve tried most of W3ll People’s products, and they’re all worth it! Although I’ll admit that some are okay, while others are definitely worthy of an award. Read on to see my thoughts on the best of W3ll People, as well as my own personal favorites.

W3ll People Expressionist Mascara Review

You won’t find any coal tar or formaldehyde in this mascara! Instead, there’s nourishing vitamin E and beeswax holding this fabulous mascara together. It comes in either black or brown, so there’s a color for everyone. I prefer brown for a more natural look.

The brush of this natural mascara looks very simple and straight-forward with nylon bristles, but it’s so effective! I can certainly appreciate a mascara that sticks to the basics. It certainly delivers on lengthening and elongating lashes.

w3ll people mascara

I’ve found that you can even layer this mascara for a more natural or dramatic look. This is a huge win for me, especially when I have to apply makeup for stage performances. When I try to layer mascara, I usually end up with four chunky lashes. But not with this one! My lashes actually get longer and more defined with a second or even a third layer.

If you’re ever in a pinch for mascara while out on the town, this should be a great contender to try out! I find myself going to this product quite a bit, since I can simply grab it at the store without much thought.

W3ll People Foundation Review

The Narcissist stick foundation is a super-recommended foundation for me, because it’s super affordable and its application is a breeze. I love the idea of having no applicator if you wish. Simply apply it to your face where you need, then you can blend with your fingers or a brush or beauty blender.

w3ll people stick foundation

I go into more detail on why I love this foundation so much in my post all about the best natural foundations. There’s something for every skin type in there! And they don’t cost an arm and leg. I will say that this one is the cheapest on the list, if that’s your jam.

Otherwise, I like how it complements my skin tone, it’s very buildable in terms of coverage, and the ingredients are great! This says a lot coming from someone whose face is a constant oil slick. You can also find this foundation at any W3ll People display at Target or Ulta.

My Thoughts on W3ll People’s Concealer

Going along the vein of facial makeup, I think it would be a crime not to mention their nontoxic concealer. The short answer for what I think of this clean makeup product is that it’s good, but not the best.

If you want a simple concealer for under your eyes and the occasional blemish, then you’ll love this stuff. But if you want it to cover some intense redness or otherwise unsightly blemish, you might have better luck elsewhere.

w3ll people concealer

I typically use concealer under my eyes to brighten them up, and they do the job just fine! But I’ve noticed that it clings to my skin in a weird way if I haven’t exfoliated enough, which is a pretty common occurrence for any concealer. I’d say the coverage is about medium, and not heavy.

If you’re looking for something light and cheap, then give this concealer a try! But it might not be the best if you suffer from dry or flaky skin. Or if you’re looking to fix some serious discoloration.

W3lll People Lipstick Review

Although I’m not a huge lipstick person, I have some of this beautiful lipstick on deck at all times for performances and special occasions. And that’s about the only time I think it’s worth wearing!

Don’t get me wrong, the colors of this lipstick are beautiful. And that says a lot coming from me, who is terrible at finding good lipstick colors. I just don’t like drawing attention to my lips, you know? That’s partially due to the fact that they’re always chapped to some degree.

w3ll people lipstick

Combine that with the fact that this formula is slightly drying, and you have a recipe for not-so-happy lips. But it’s not the end of the world. At least to me!

Funny thing is, I’m actually not mad about it. I don’t like lipsticks that smear and slide everywhere. This lipstick actually hangs around for a bit before it inevitably ends up on my drink or my husband (oops). The trade-off is my lips peel a little sooner than I thought they would. And that’s not a big deal to me at all. For someone else, it might be, so just be warned.

W3ll People Expressionist Brow Gel Review

Now onto one of my personal favorite products from W3ll People! This brow gel is made of cocoa and shea butters, as well as sunflower seed wax to hold everything in place. I’ve only used brow pencils before I gave this gel a try, and I was seriously impressed!

I loved how easily this brow gel glided onto my non-existent eyebrows. It enhanced areas that already had hair, while giving blonde or sparse areas new life that I had never seen before on myself. It frankly caught me a little of-guard with how well this worked.

w3ll people brow gel

My one mistake with this eyebrow gel is that I think I got it in a darker shade than I should have. I went with the brown instead of the blonde shade, and I think I could have gone lighter, because my brows were the boldest they had ever been! But I’m not made about it, because bold brows are all the rage right now anyway.

I keep this natural brow gel on deck at all times for more special occasions when I want a more defined look that’s on the dramatic side. It also has great staying power and lasts me all day long. Even when I accidently scratch at my brows, only a tiny bit comes off and I’ve never had it smudge.

Final Thoughts on This W3ll People Review

I love to recommend this amazing brand to people who only like to do the basics with their makeup. Nothing is too crazy with the colors, and everything goes on smoothly and actually does what it says it should, which is a huge win in the clean beauty community.

Not to mention this is one of the most accessible clean makeup brands out there! If you hate shopping online, this is your brand. Or if you only want to buy makeup with neutral colors that look good on everyone, this is also your brand. You’ve got everything you need to put on a flawless face of makeup.

I love to use W3ll People in all of my everyday makeup looks. But if I ever have a special occasion, they’re great for that too. My one piece of advice is if you like to go full glam every day, this might not be your brand. But going full glam on occasion is perfectly fine to do in my book.

What’s your favorite product from W3ll People? Let me know in the comments below!

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